We used to sell full copies of the site, based on the premise that if the download took you more than ten minutes you might as well give the money to us, rather than British Telecom.
Naive fools that we were!, we experimented with a variety of prices (initially £ 14, then £10, and finally £42) suprise suprise - the best price for selling turned out to be £10! But unfortunately the time spent in formatting the disks was just not cost effective.
Over the last 18 months (November 1998 to March 2000) we sold a total of 3 copies - at the price of £42 each. You don't need to have a degree in 'Brain Surgery' to figure out that this is not a sustainable development.
Our answer to this conundrum is a 'sawn-off' version called 'Bolux', which neatly sums up most surfers response when they are asked to pay for something, which on the face of it, is available for free on the Internet.